NO BUDGET
Lots of cool advertising gets made on a shoestring budget. Here are some examples:
OPTI-FREE
Social campaign
OPTI-FREE’s budget got slashed in a big way. So with zero cash to spend, we needed to go cheap on stock video and make it count.
No worries. In just a few short months, our “For the Love of Lenses” soap opera parody campaign performed 390% better than existing social and drove more than 77,000 clicks to optifree.com.
Credits: creative director, writer
MY WONDERFUL LIFE
Online videos
MyWonderfulLife.com is a website that lets you plan your funeral, your way. Our small agency started it from scratch and took it all the way to an appearance on ABC’s Shark Tank.
With a budget that was as nonexistent as we’ll all be some day, we made a kickoff video and made some super-scrappy online spots using found footage.
Credits: writer, guy in the casket
DORITOS
Contest entry
What creative didn’t enter the Doritos Crash the Superbowl Contest back in the day? Here’s our contribution. The budget? Two bags of Doritos.
The button at the end still gets me every time.
Credits: writer