CLEAR CARE PLUS

Online video

We found that consumers weren’t buying CLEAR CARE PLUS because it seemed a lot more complex than the average contact lens solution. So we showed them how easy it actually is, all in just 15 seconds.

Credits: creative director, writer

Branding

It's a fact: CLEAR CARE PLUS is the best way to clean your contact lenses. So instead of beating around the bush, we told it like it was.

Those other solutions didn't like that very much, especially when CLEAR CARE became the #1 selling brand of peroxide contact lens solution.

Credits: creative director, writer

Sweepstakes, partnership

When you switch from your old, basic contact lens solution to the bubbling action of CLEAR CARE PLUS, you’re taking your lens care to the next level. So when it came time to create a sweepstakes, we made it all about upgrades.

And since we knew that switching to CLEAR CARE PLUS is an upgrade millennials make when they’re adulting, we partnered with Elite Daily, one of Gen-Y’s favorite websites, to help us spread the word through video and an entire series of upgrade-inspired articles.

Credits: creative director