OPTIFREE.COM

Website redesign and content

Before we got our hands on OPTIFREE.com, it was all product shots and bullet points. But our research told us that most contact lens wearers were just looking for a little help.

So we redesigned our website from scratch, making it as much about how to live with contact lenses as it was about our products. That meant generating loads of helpful content - from advice on sleeping in contacts to fun how-to videos featuring beloved announcing duo John and Cindy.

Credits: creative director, writer