DAILIES TOTAL 1 MULTIFOCAL

National TV

Once you hit 40, there’s a good chance you’ll suffer from presbyopia – an eye condition that makes it hard to see up-close. That’s why so many 40-somethings start wearing readers.

We found a situation all readers-wearers could relate to and then showed them how to lose their cheaters for good.

After just three months of national TV and support, free trial sign-ups went up over 2,000% and visits to the multifocal website increased by 732%.

Credits: creative director, writer

Microsite

Our TV spot led people to the multifocal website: The Guide to Aging Eyes. First, our presbyopia quiz helped them see if they should talk to their eye doctor. Then we showed them which DT1 lenses would fit them best.

Credits: creative director, writer